Brilliant piece of Experiential work in France – memories of last years “Orange” TV adverts, but brought to life with comedy & audience interactivity.
Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!
The underlying message is that the company’s Escape service lets you travel to any destination you want. DDB Paris with executive creative director Alexandre Harve created this, as it did last year’s flash-mob “Welcome Service” scenes for Voyages SNCF. – Tuija Seipell
Congratulations to the Cake Group for creating an enormous snow globe complete with Snowy props on the South Bank in London in order to promote SkyHd’s showing of “The Grinch” .
Beautifully executed, this globe is certainly striking and provides some excellent PR opportunities.
We have quoted for giant snow globes for a number of different clients over the years so are gutted that someone else has got there before us – although, records are meant to be broken!
We love these pieces of “street sculpture” created for a recent activity for the paper towel brand.
Giant “throwaway” items created in New York give a definite nod to the work of Claes Oldenburg – http://www.oldenburgvanbruggen.com/
With the addition of Steam & aroma these create a great talking point