2016 saw John Lewis take their famous Christmas campaign to new levels of customer engagement with the use of Virtual Reality and an experiential in-store experience in 12 stores across the UK. Working alongside Pretty Green as their production partner, Scene2 is very proud to be part of this magical campaign.
Scene2’s brief was to recreate the experience of the TV advert using Virtual Reality technology via Oculus Rift. “We built a themed retail space that could be fully merchandised by the John Lewis team. Named Buster’s Garden, you could see and experience all the animals from the TV advert.
It was important to ensure that the technology was built in seamlessly to the set, with TVs into topiary walls and using the trampoline structure to house the VR experience. Unfortunately health and safety said no to the bouncing element!
To further enhance the experience we built 3D printed character masks (a fox and badger), which encased phone operated VR headsets.
Finally, we showed-off our amazing logistical skills with a faultless 12 store install in one night!” – Andy Dixon – Creative Director
The “Buster’s Garden” experience is at John Lewis Oxford Street and other stores around the UK until 23rd December 2016. Check it out!
To find out more about working with Scene2 for your next experiential marketing project, please contact Andy Dixon or the team at Scene2.
Christina Hedges – Production Assistant, gives a behind the scenes, sneaky peak, at Scene2 this week.
Giant props are right up our street, so when we were asked to get involved with set elements for the
opening of the BFG film this weekend, we jumped at the chance.
In the workshop, the giant footprint is underway and looking great.
I learnt what Jesmonite is and does, and how its being used with the footprint.
The grandfather clocks are being modified to create the table legs for the giant’s table.
We are working on the logistics for the baby grand piano and are expecting delivery
within the next few hours. The cost of this was much more than expected as it isn’t
a simple load, and actually rather heavy!
We are excited about the installation this Sunday, with only 1.5 hours to get it all into place it will be all hands on deck.
Based on a high end fashion item we have recreated 4 of these chokers in clear acrylic with some expert spray finish detailing by Mark our sprayer for a shop window display.
Our fab giant cup cake is almost good enough to eat!
…..with Ben & Andy around to eat it, it wont last long!