David Bailey has named Gaffer Tape as the best piece of design in the world.
How many of us in the design, film, TV, theatre or set construction business agree? Bailey claims it can do everything; over the years it has stuck million-dollar Panavision cameras together and gaffered down an eye-lid for a photo-shoot on his behalf.
We, like David Bailey, too love Gaffer Tape and applaud it’s ability to provide a solution to a multitude of problems.
The Observer Magazine this week is celebrating British Design to coincide with the V&A’s new retrospective – British Design 1948-2012:Innovation in the Modern Age. David Bailey’s, whilst naming Gaffer Tape as up there with Ferrari as design classics, expresses opinions on design which pose some interesting food for thought.
“Good design should be functional. It shouldn’t look good, it should work. Otherwise it’s art. You don’t want it to defeat it’s own purpose.”
At scene2 we believe that design is a solution to a problem. This could be function, visual appearance, desirability, experiential effectiveness; the creative brief is limitless. That is why we love what we do. Every creative brief that comes to us is different with it’s own set of problems to solve.
For Ron Arad, his favourite piece of design is the anglepoise lamp yet if he had to take one thing to a desert island it would be – a pencil. What’s your favourite piece of Design?
Successful environmental campaigns are all about creating a big bang within the industry, and really putting on the pressure on giant corporations to clean up their act. Here at Scene 2 we believe that experiential and guerilla marketing tools are undoubtably the perfect medium for environmental pressure groups to fulfill those aims.
Greenpeace this morning launched the first of five guerilla marketing stunts against the largest car manufacturer in Europe, whose marketing credentials claim to be the most eco friendly car manufacturer in the world.
The Greenpeace campaign was a mixture of experiential and traditional marketing. On top of their billboard guerilla marketing idea, activist also dressed as Stormtroopers outside the company’s UK head office in London. Additionally, in order to support the message going viral a spectacular counter commercial video was made (can be viewed below), as well as a Star Wars themed website, developed to encourage consumers to sign up to ‘Join the Rebellion’, to petition against the car manufacturer.
The campaign has come as a rebel strike against Volkswagens Darth Vader ad, which recently won the Golden Lion award at Cannes. Can be viewed here –
The Greenpeace counter ad can be viewed here –
All in all Greenpeace has shown how traditional and experiential marketing really go hand in hand if you want to get your message recognised in the blizzard of advertising these days.
Source = Greenpeace
These sort of marketing stunts remind me of Art Attack, the ITV kids program. Quite a simple idea in my opinion. But it’s big enough to go viral so job done, I suppose.
The commercial and financial benefits of big global events, such as the World Cup and the Olympics, seem increasing in significance to the extent that I sometimes suspect it’s replacing the actual sport, in terms of being the driving force behind why these events even exist.
They become a time of mass public hype, and where there’s public hype there’s advertising. At the 2010 World Cup we witnessed Guerilla Marketing at its sneeky best.
Dutch beer brand Bavaria where booted out and made an example of after their unregistered ‘parasite marketing’ stunt, was brought to justice by FIFA. You’ll probably remember it as, shockingly, the entire block of tickets used by the ladies was allocated by our very own and charming Robbie Earle, who passed on his 50 free tickets to Bavaria beer. Obviously fit dutch girls are enough to get to even the best of us. Sadly, he has now been fired by ITV.
As one of the Holland cheer leaders told The Star newspaper in Johannesburg: “We were sitting near the front, making a lot of noise, and the cameras kept focusing on us.”
Even though the girls were removed and the brand were given bad press, the story was still aired on every news channel (and is still being talked about even today). The stunt was strong enough to overshadowed Budweiser, which was hailed as the new official beer of the World Cup, and jumped from having no measurable online traffic to being the 5th most visited beer website in the UK… job done.
“The beautiful game,” Fifa reiterated, faces a deadly threat: “ambush marketing activities” by firms who wish “to secure themselves a slice of the [World Cup] rewards illicitly without offering any financial support in return”.
Looking for something to do this weekend? What about an outing to the cinema to see the new Xmen movie, I hear it’s meant to be first class… Check out their high flying experiential promotion stunt below. Not very eco friendly though, tut tut.