David Bailey has named Gaffer Tape as the best piece of design in the world.
How many of us in the design, film, TV, theatre or set construction business agree? Bailey claims it can do everything; over the years it has stuck million-dollar Panavision cameras together and gaffered down an eye-lid for a photo-shoot on his behalf.
We, like David Bailey, too love Gaffer Tape and applaud it’s ability to provide a solution to a multitude of problems.
The Observer Magazine this week is celebrating British Design to coincide with the V&A’s new retrospective – British Design 1948-2012:Innovation in the Modern Age. David Bailey’s, whilst naming Gaffer Tape as up there with Ferrari as design classics, expresses opinions on design which pose some interesting food for thought.
“Good design should be functional. It shouldn’t look good, it should work. Otherwise it’s art. You don’t want it to defeat it’s own purpose.”
At scene2 we believe that design is a solution to a problem. This could be function, visual appearance, desirability, experiential effectiveness; the creative brief is limitless. That is why we love what we do. Every creative brief that comes to us is different with it’s own set of problems to solve.
For Ron Arad, his favourite piece of design is the anglepoise lamp yet if he had to take one thing to a desert island it would be – a pencil. What’s your favourite piece of Design?
Successful environmental campaigns are all about creating a big bang within the industry, and really putting on the pressure on giant corporations to clean up their act. Here at Scene 2 we believe that experiential and guerilla marketing tools are undoubtably the perfect medium for environmental pressure groups to fulfill those aims.
Greenpeace this morning launched the first of five guerilla marketing stunts against the largest car manufacturer in Europe, whose marketing credentials claim to be the most eco friendly car manufacturer in the world.
The Greenpeace campaign was a mixture of experiential and traditional marketing. On top of their billboard guerilla marketing idea, activist also dressed as Stormtroopers outside the company’s UK head office in London. Additionally, in order to support the message going viral a spectacular counter commercial video was made (can be viewed below), as well as a Star Wars themed website, developed to encourage consumers to sign up to ‘Join the Rebellion’, to petition against the car manufacturer.
The campaign has come as a rebel strike against Volkswagens Darth Vader ad, which recently won the Golden Lion award at Cannes. Can be viewed here –
The Greenpeace counter ad can be viewed here –
All in all Greenpeace has shown how traditional and experiential marketing really go hand in hand if you want to get your message recognised in the blizzard of advertising these days.
Source = Greenpeace
Looking for something to do this weekend? What about an outing to the cinema to see the new Xmen movie, I hear it’s meant to be first class… Check out their high flying experiential promotion stunt below. Not very eco friendly though, tut tut.