Laura adds the final floral touches to this giant seed planter which is adorned with the clients corporate colours. Does the red & blue give a clue to who it is for?
This experiential twist on a serving counter was waved off by our team and is currently wending its way to our client in Chiswick for their interactive employee engagement activity.
The giant window box will sew the seeds of experiential motivation when it arrives at the clients head office and seeks to engage employees with their brand.
We have seen a shift in audience with this experiential project from consumer to employee, reminding us that employees can be a brands greatest ambassador. As the saying goes – “there is no better free advertising than word of mouth”. Enjoy!
Ribenas summer experiential campaign kicks off in London tomorrow, and may just be up your street as the tour plans go nationwide.
Michael Walford, Ribena Senior Brand Manager, explains what Ribena have up their sleeve. “The mobile nature of our Berry Wagon and tour bicycles (alongside) our engaging picnic areas will allow this year’s tour to directly engage with more than 160,000 consumers, with thousands more able to experience a free sample. In particular, our bicycles will reinforce the Summer Festival Tickets on pack promotion with strong branding and imagery, reminding consumers of the exciting prizes to be won.”
The Ribena Summer Festival Tickets promotion offers families and adults the chance to win free tickets to a variety of popular music festivals across the country.
For more information check out the Ribena website here
Coronas save the beach campaign definitely looks like a winner to me. Environmental friendly plus everyone likes the seaside.
Check out the video below for details of their mega experiential campaign in which they make a hotel out of junk! Mental! Unsurprisingly, its been making waves within the media.