This experiential salon-style stand helped take ‘Batiste’ to the masses. Consumers took a seat in the boldly branded hair-styling stations and experience the product for themselves. Fully graphic’d walls with cut acrylic relief wall panels ensured a bold eye-catching stand which shouted out the Batiste brand.
To encourage advocacy and make it as easy as possible to get people talking about Batiste, those who had the ‘Try it Dry’ experience had their photo taken, as once consumers took part, they loved it and wanted to tell their friends about it.
Photos were branded, printed, emailed or shared on Facebook and Twitter. We created a competition mechanic where consumers had the opportunity to be the next face of batiste and to win a Vespa. A ‘mosaic’ image of their face was created, made from tiny images of all the women already using Batiste and the challenge was on to identify faces from the photo-montage.
For more information about our bespoke exhibition stands please visit CLICK HERE
To find our more about our experiential marketing projects please CLICK HERE