London’s National Theatre presents an experiential adventure that uses theatre to explore the blurred boundaries between our on and offline lives, challenging its audience to examine – Who Are You?

A new musical written by Blur’s Damon Albarn & inspired by Lewis Carroll’s iconic story,  the web becomes (modern day Alice) Aly’s, looking-glass.  Combining live theatre and digital technology in this stunning production, is a musical like no other: an Alice for the online generation, where theatre meets experiential in an explosion of colour. Virtual Reality

The experience begins in the foyer. A series of stylised interactive sets encourage visitors to embark on a journey of self discovery.  Using key field marketing tools; Twitter walls, i-pad ‘avatar generators’, green screen photo opportunities and virtual reality occulus rift headsets, visitors interact with the story and socially share their experience via email & twitter. Augmented Reality pushes the boundaries of the theatrical experience.  It allows its story to spill off the stage and, using stunning experiential design, engage its audience in a way that experiential marketing executes for their brands.

Creative Directors Andy Dixon & Susan Walker embarked on the experience and challenge you to do the same. #enterwonderdotland.

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