Experiential marketing isn’t rocket science. It’s just a bit of fun really. Salutes to Tribe marketing and T mobile for putting on this awesome experiential event.
On the peaceful morning of the 11th of May, passing shoppers were invited to interact with the popular smart phone game, which magically unleashed total mayhem on the streets of Barcelona. As the day panned out the madness continued to grow creating a truly memorable experience, which no doubt has now successfully gone viral.