The perfect Easter PR stunt – a giant chocolate bar, based on a 48 sheet poster site, measuring six metres wide by three metres high, was installed for one day only at London’s Truman Brewery for Easter 2016 as part of the brewer’s “If Carlsberg did…” campaign.
Nearly half a tonne of chocolate was used to construct this giant edible experiential bar, which we produced working with our client Blackjack Promotions.
“We pride ourselves on turning the ordinary into the extraordinary, and by creating a world-first chocolate bar, we feel that we’ve done just that.” said Dharmesh Rana, Senior Brand Manager at Carlsberg UK.
The experiential, edible bar was constructed from timber and MDF, covered in finest Belgian chocolate and fixed to the wall of the Truman Brewery. It replicated a traditional British pub with features including a chocolate dartboard and fully functioning beer pump.
Carlsberg unwrapped the foil on the front of their bar in the perfect PR stunt, to unveil a two-metre-deep pop-up experiential edible bar, which we installed ahead of the Easter bank holiday weekend.
The bar opened to members of the public, who could step inside and help themselves to a pint of Carlsberg served in a chocolate glass.
Over a 3 week production period, we created the pop-up bill board, pub set ready for the chocolatier to work her magic.
The British public love beer and chocolate, so we’re delighted to be part of the team to bring them together to create probably the best bar there could be!
A Short Flickbook showing the team as they install this window display, including various props and other elements, including the stunning 3D printed silver geese, into one of the prime location windows @ Selfridges, London (more…)
We have created this experiential stand for marketing agency SMP
See it at the clacton air show until tonight.
Press one of the buttons on each side and expect the unexpected to appear through one of the “hidden” panels in the wall!
Here is a photo of the bases & internal lighting of our smart, lit plinths that we are producing for a music industry party next week.
BDP’s Manchester Chairman Gavin Elliott and Design Associate Jasper Sanders designed a mini city of shipping containers which were constructed at MediaCityUK in Salford Quays, the new home of Children’s BBC in the UK.
The 78 steel units were stacked up to three high in an irregular pattern, eschewing the traditional logic of containers in linear rows to create an elliptical, enveloping shape.
This layout was developed deliberately by BDP to evoke the natural geometry and symmetry of sound, the serrated planes of spaces that receive and reflect sound, and the sculptural form making of minimalist artists such as Donald Judd and Richard Serra.
Other features evocative of shipping incorporated into BDP’s design concept include a sail-like canopy, formed from wire rigging and truck tarpaulins, suspended over the central area, in addition to giant, stencilled, super-graphic signage panels affixed to the ends of the containers.
Gavin Elliot said of the project: “We’re delighted to have worked with MIF on such a playful and creative project which will resonate both literally and figuratively within its surroundings.
“We’ve sought to ensure that the design captures the spirit of the shipping container as the ubiquitous tool of world trade and a true 20th Century icon.
“We also wanted to reflect both the industrial heritage of Salford Quays and the next chapter of its regeneration, which will see working docks return to the area some thirty years after the last ones closed.”
Festival Director Alex Poots said of Music Boxes: ““We’re committed to making high quality work for children, an area which can often be undervalued. We’re pleased to be collaborating with these fantastic artists, the BBC, Salford City Council and BDP on such an exciting, ambitious project.”
Once installed some containers became miniature performance spaces, some were specially customised recording and animation studios, while others were kitted out as interactive installations allowing the very young to explore a fantastical world of sound and music.
To create the Music Box installation, BDP worked closely with curator Rachel Clare of Crying Out Loud and George Woolley of Universal Containers. Music Boxes workshops and sessions for children ran throughout the 2011 Manchester International Festival (30 June to 17 July.)
Installation concept and design by BDP.
Music Boxes is commissioned by MIF Creative, BBC, Salford City Council and Abu Dhabi Festival, produced by Manchester International Festival and CBeebies, and supported by the Association of Greater Manchester Authorities (AGMA).
Extracted from www.architizer.com
We love this – The worlds largest animation created by Aardman using a Nokia N8
[vimeo width=”400″ height=”225″]http://vimeo.com/26877221[/vimeo]
And here’s how it was made – a masterpiece of timelapse photography!
[vimeo width=”400″ height=”225″]http://vimeo.com/27019750[/vimeo]