Category: props

John Lewis Christmas 2016 - In-store experiential

2016 saw John Lewis take their famous Christmas campaign to new levels of customer engagement with the use of Virtual Reality and an experiential in-store experience in 12 stores across the UK. Working alongside Pretty Green as their production partner, Scene2 is very proud to be part of this magical campaign.
Scene2’s brief was to recreate the experience of the TV advert using Virtual Reality technology via Oculus Rift.  “We built a themed retail space that could be fully merchandised by the John Lewis team. Named Buster’s Garden, you could see and experience all the animals from the TV advert.

John Lewis - Christmas 2016 - In-store experiential

It was important to ensure that the technology was built in seamlessly to the set, with TVs into topiary walls and using the trampoline structure to house the VR experience. Unfortunately health and safety said no to the bouncing element!

John Lewis - Christmas 2016 - In-store experiential - overview of build

To further enhance the experience we built 3D printed character masks (a fox and badger), which encased phone operated VR headsets.


Finally, we showed-off our amazing logistical skills with a faultless 12 store install in one night!” – Andy Dixon – Creative Director

The “Buster’s Garden” experience is at John Lewis Oxford Street and other stores around the UK until 23rd December 2016. Check it out!

To find out more about working with Scene2 for your next experiential marketing project, please contact Andy Dixon or the team at Scene2.

john l

Enjoying his second celebration of this 70th anniversary year, our replica Thomas the Tank Engine arrived at the doors of the Odeon Cinema, Leicester Square on Sunday, to welcome excited visitors to the premiere of the swashbuckling new Thomas & Friends™ film, Sodor’s Legend of the Lost Treasure. (more…)

Celebrating Thomas & Friends’ 70th birthday in style from the West Foyer of the British Museum, we have been delighted to build a 2m-high replica of Thomas the Tank Engine! (more…)

Our client has just unwrapped our latest giant prop – a 3m high shopping bag – at Foyles book store in London. (more…)

Scene2 have just installed a new 3D printer and are busy printing 3D Geese for a client.

Here is a short video of a goose being 3D printed (more…)

Proving that signage doesn’t need to be boring, Liverpool One asked us to create something in-line with their “Fun Squad” Holiday activity programme. (more…)

A Short Flickbook showing the team as they install this window display, including various props and other elements, including the stunning 3D printed silver geese, into one of the prime location windows @ Selfridges, London (more…)

We have created this fabulous window, on behalf of Ragged Edge, for Grey Goose vodka and recently installed it in one of the prime location window sites at the Iconic Selfridges on London’s Oxford street.


We are currently creating props for a client to go into one of the key windows at Selfridges, London