With theatrical roots in the sparkle of pantomime and a past history working with the Christmas decorations specialists James Glancy Design, Scene2’s Creative Directors Andy Dixon and Susan Walker have over 20 years experience in designing, building and installing eye catching schemes. This includes grottos with a twist, interactive sampling stands and giant bauble displays.
In this blog, Scene2 shares 5 of our favourite experiential Christmas campaigns to serve as inspiration for planning your own.
2016 saw John Lewis take their famous Christmas campaign to new levels of customer engagement with the use of Virtual Reality and an experiential in-store experience in 12 stores across the UK. Working alongside Pretty Green as their production partner, Scene2 is very proud to be part of this magical campaign.
Scene2’s brief was to recreate the experience of the TV advert using Virtual Reality technology via Oculus Rift. We built a themed retail space that could be fully merchandised by the John Lewis team. Named “Buster’s Garden”, you could see, experience and interact with all the animals from the TV advert.
In 2015, Cadbury put £10 million behind its Christmas campaign and created the biggest ever advent calendar. 24 trucks. 24 doors. Opening daily in 24 different locations. Bringing joyful festive surprises to the nation on the countdown to Christmas. #cadvent
#IfCarlsbergDid…..In December 2015, our beer of choice Carlsberg owned Christmas with a 27 foot tall Christmas tree erected overnight on London’s South Bank.
But this was no ordinary Christmas tree. This particular Christmas tree was decorated with beer bottle baubles and had a tap for dispensing FREE refreshing Carlsberg. The baubles that adorned the tree also doubled up as beer glasses. This great idea doubled up as sampling and outdoor experiential marketing.
The more you play – the more the snow falls. During the January grey days of 2013, Scene2 worked alongside Cake & Havas to banish the back to work blues & get Londoners living young again post-Christmas holidays.
Creating an interactive, kinetic experience with an Evian branded playground, Scene2 built and installed a swing set and seesaw into 2 London locations. A perfect, wintry setting for a Christmas campaign.
Covent Garden claimed their 2007 as the best-ever Christmas experience for visitors, to this iconic London landmark. The vast market space featured handmade decorations adorning the walls of the market building created by film set designers. There were 12 weeks of performance programming including the amazing Heliosphere, StrangeFruit from Australia and the Gay Men’s Choir. There was also a foodie Christmas night market.
Whatever your plan is for an Experiential Christmas, Scene2 are the experts.
We’ve created everything from large scale shopping centre decoration schemes, (under the direction of Paul Dart @ James Glancy Design) to retail and window displays in Selfridges, Harrods and flagship stores in Oxford Street, London. Giant scale is always our speciality from festive building wraps to themed sampling stands and bespoke interactive grotto concepts.
Experiential Christmas is high on the agenda in 2017 with brands and venues looking to enhance the Christmas feel-good feeling, which will translate into sales without overpowering commercialisation.
A Short Flickbook showing the team as they install this window display, including various props and other elements, including the stunning 3D printed silver geese, into one of the prime location windows @ Selfridges, London (more…)
Based on a high end fashion item we have recreated 4 of these chokers in clear acrylic with some expert spray finish detailing by Mark our sprayer for a shop window display.
David Bailey has named Gaffer Tape as the best piece of design in the world.
How many of us in the design, film, TV, theatre or set construction business agree? Bailey claims it can do everything; over the years it has stuck million-dollar Panavision cameras together and gaffered down an eye-lid for a photo-shoot on his behalf.
We, like David Bailey, too love Gaffer Tape and applaud it’s ability to provide a solution to a multitude of problems.
The Observer Magazine this week is celebrating British Design to coincide with the V&A’s new retrospective – British Design 1948-2012:Innovation in the Modern Age. David Bailey’s, whilst naming Gaffer Tape as up there with Ferrari as design classics, expresses opinions on design which pose some interesting food for thought.
“Good design should be functional. It shouldn’t look good, it should work. Otherwise it’s art. You don’t want it to defeat it’s own purpose.”
At scene2 we believe that design is a solution to a problem. This could be function, visual appearance, desirability, experiential effectiveness; the creative brief is limitless. That is why we love what we do. Every creative brief that comes to us is different with it’s own set of problems to solve.
For Ron Arad, his favourite piece of design is the anglepoise lamp yet if he had to take one thing to a desert island it would be – a pencil. What’s your favourite piece of Design?
We recently created this giant replica vodka bottle for “Multiply” to be used as part of an instore unit.
Created by vacuum forming clear pvc over an mdf “positive”, a lot of polishing & then finishing off with printed & cut vinyl decals.
We’re not just a one trick pony. We have a passion for designing and producing elaborate, fun, interactive props, sets and costumes, to the standard produced in the panto industry. But whatever the creative brief, large or small, our team are up to the task.
We’re excited about getting in our brand spanking new CNC machine. For those of you unfamiliar of the massive significance this means to us, then fret not as I’ll be blogging about it in a little more detail hopefully next week. But in short it’s an essential tool, which helps transform wood from this –
into this. (with incredible ease) –
Perfect for window displays. Godspeed!
As part of our involvement in the creation of the Piccadilly Circus- Waterstones window displays, we recently constructed out of white acrylic, this large scale ‘w’. Both colourful and festive, the bold logo sits beautifully within the store.
Just installed vacformed, 3d baubles for hmv’s 2 flagship stores in oxford street.
Complimenting DWL’s graphics & character baubles we have added branded baubles in line with hmv’s above the line advertising, creating: the “hmv logo”, “nipper”, “too good to miss”, “tv”, “guitars”, & “consol controller”. Additionally we have backlit the packshots, added led lighting to highlight the display & added flashing, led lighting into the “too good to miss” lettering.