Thrilled to welcome our friends METRO as a new client, we worked closely with them to develop their ideal sampling bin.
Taking METRO’s wish list and developing a prototype, 85 sampling bins were produced in bold brand colours. Specifically tailored for sampling events across the UK with slots to allow new brand and sampling messaging to be changed over for each sampling activation, these sampling units were both striking and stylish.
For more information about our Sampling Bins & Usherette Trays please CLICK HERE
To celebrate its 30th birthday, Diet Coke brought sparkle to key shopping centres across the UK with our experiential stand which supported Diet Coke’s Marc Jacobs pack styling. Incorporating 3 of our “bespoke photo booths” the photo experience invited shoppers to choose a “decade themed booth” to strike their best pose inside before sharing their photo via email, Facebook, twitter & Instagram with their friends.
Designed, produced, installed and toured by our own scene2 team, our design took inspiration from “Marc Jacobs for Diet Coke” & 3-decade films. Each of our fully branded booths offered individual backdrops of Jacobs’ 1980s bows, 1990s swallows and 2000s polka dots designs. Everyone who visited the stand received a complimentary retro style photo print-out & the social media reach ran into hundreds of thousands.
This was a great opportunity for Diet Coke fans to get involved in the brand’s 30th birthday celebrations. The photo booths engaged with Diet Coke’s key target audience, who love taking and sharing photos with their friends.
Scene2 director, Andy Dixon, commented “we are fortunate to have worked with Diet Coke many times, creating various experiential sets & photo mechanics but this is the first opportunity we have had to use our own booths within their campaign, which look fantastic “wrapped” in Marc Jacobs’ stunning artwork”
To find our more about our experiential marketing projects please CLICK HERE