Thomas The Tank Engine’s 70th Birthday – the British Museum

Giant Prop – Thomas the Tank Engine for Grayling PR

 

Celebrating Thomas & Friends’ 70th birthday in style from the West Foyer of the British Museum, we have been delighted to build a 2.7m-high replica of Thomas the Tank Engine!

Working with our client Grayling, Mattel’s PR agency, we are delighted and honoured to have been asked to build the ‘Birthday Boy’ and bring him to the British Museum for the Thomas & Friends birthday celebrations. Enjoyed by many children, the author Reverend Awdry’s daughter, celebrities and many others, the birthday party took place on Saturday 9 May.

Here are some photos of the build taking place in our workshop:

Giant Prop - Thomas The Tank Engine

The build starts with the basic blocks!
Giant Prop - Thomas The Tank Engine - Building the wheels

Sarah puts together the Wheels

Giant Prop - Thomas The Tank Engine - spray painted bodywork

and here he is starting to get assembled once he’s had his paint finishGiant Prop - Thomas The Tank Engine - final assembly

Ollie & Rachel check out the wheels

We have hugely enjoyed bringing Thomas to life and took great pleasure in the detailed crafting of his tank and dome, coupling, whistles and pistons, in a range of materials and media, and are delighted in the expression in his happy and enchanting face as he revelled in his party.

Thomas the Tank Engine - Event photos

Giant-Prop---Thomas-2

Thomas appeared to have shunted out from the Tidmouth Sheds, which we were also asked to produce, flanked by his friends Percy and James.

Many happy returns, Thomas & Friends!

Diet Coke, JPG Experiential Bus – UK tour

Vehicle respray, graphic wrap & fit-out for Diet Coke Uk Tour

Thrilled to be bringing a style fix across the UK in the form of the Diet Coke by Jean Paul Gaultier Bus Tour, our rebranding and refurbishing expertise transformed this Olympic bus into a travelling style salon complete with on board bespoke beauty stations.

vehicle refit - Diet Coke Bus

Making more than 15 stops along the way, the ultimate Diet Coke style bus took to the streets offering shoppers a chance to hop on board & choose between beauticians offering nail wraps or temporary tattoos based around JPG’s iconic creations, while being refreshed with complimentary ‘Night and Day’ Diet Coke samples.

vehicle refit - Diet Coke Bus

Giant Sports Bag – Baggage Reclaim Hall, Cardiff Airport

Permanent Installation on behalf of Golley Slater for Cardiff Airport

By assisting Golley Slater at concept stage with experiential solutions for Cardiff Airport, we are proud to have produced & installed experiential zones across this international airport as part of the government’s new initiative to improve the passenger experience.

Cardiff Airport - Permanent Display - welcome-wall1

The new art and multimedia installations are part of a project looking at ways of making the airport more popular. Visitors to Wales are now greeted by interactive walkways and experiential public areas which celebrate and promote Wales’ vibrant culture, heritage, landscape, products and businesses.

Cardiff Airport - Permanent Display - Coastal Path Projection Wall

 

A giant “Welcome Wall“ projection as visitors enter the terminal building mean passengers arriving at Cardiff Airport now have a much brighter welcome. Further along travellers are met with a multi-screen “Beach Wall” complete with wind-beaten bench & old fashioned telescope which celebrates some of Wales’ most famous stretches of sands.

Cardiff Airport - Permanent Install - Beach Wall

For travellers wanting to give their legs a rest, they can take a ride in the coal-miners lift which is complete with rust effect finish all over.

Cardiff Airport - Permanent Display - Mining lift

The Historical zone sees a two-story stairwell dressed as an impressive Castle Turret, complete with battle noises and blue sky above.

Cardiff Airport - Permanent Display - Castle Wall

….the experience doesn’t end there as those waiting for luggage in baggage reclaim can “take a selfie”  in front of a giant packed luggage bag crammed full of giant props. From over-sized compass, surf board, golf clubs, bicycle and carry mat displays all the gear needed to make the most of a trip in Wales.

Cardiff Airport - Permanent Display - Giant Sports Bag

The airport’s chief executive, Jon Horne, said “The customer journey has been greatly enhanced, making the arrival experience far more enjoyable. Passengers now experience an exciting welcome to Wales and initial reactions have been hugely positive. People are not expecting it but it makes everyone smile and gets everyone talking.”

Find out more about our creation of giant props @ http://www.scene2.co.uk/giant-props

Andrex Eco Experiential Stand – UK Shopping Centre Tour

Experiential Sampling Stand with SMP – UK shopping Centre Tour

 

The ‘Get Bamboozling!’ campaign encouraged shoppers to switch over from their usual roll to Andrex® Eco and see if their family noticed the difference.

Experiential Sampling Stand for Andrex Bamboozled UK Shopping Centre Tour
Bamboo was the name of the game with this softly stylish stand. Brand ambassadors carried giant bamboo bespoke made toilet tissue dispensers which allowed shoppers to feel the contrast between the hard bamboo and the soft toilet tissue. With all build materials accredited with eco-credentials, a focal pergola made from giant bamboo sticks and on brand dyed flokati rugs under foot, this was a stand to be proud of.

For more information about our bespoke exhibition stands please visit CLICK HERE

To find our more about our experiential marketing projects please CLICK HERE

World Vision Experiential Exhibit – UK tour & Storage

Experiential Environment for World Vision UK – UK Tour

 

World Vision leads the way in bringing new and exciting ways to connect with their causes and supporters. At Scene2, we are proud to produce the experiential journey – “Step into Africa”.

World vision experiential exhibit at Camp Bestival 2010

Visitors are invited to come on a journey into Sierra Leone, to the home of Ayie, a young girl, living in a country torn apart by war and conflict. “Step into Africa” is home to two African huts which, from the outside look identical, only once inside does the journey begin.

World vision experiential exhibit at Camp Bestival 2010 - Audio JourneyStep into hut number one, dank and dark.  It is in this one room that a whole family lives. As eyes struggle to readjust, around the room are torn dirty sheets, broken tools and photos of Ayie and her community; a pan of dirty water sits uselessly on a pile of ash.

Step into the light of hut number two. Here the story of World Visions’ positive impact is clear to see.  Colourful toys and school books replace broken pots and dirty rags. Clean water sits on a stove; this hut has become safe and welcoming.  As visitors leave the huts, there’s an array of smiling faces; child profiles pegged on lines just waiting to be sponsored.

World vision experiential exhibit at Camp Bestival 2010 - interiorNow in its 6th year of deployment, following the success of “Step into Africa” we are delighted to be looking ahead with World Vision into 2015.

To find our more about our experiential marketing projects please CLICK HERE

Batiste – UK Shopping Centre tour

Experiential Sampling Stand with SMP – UK Shopping Centre Tour

 

This experiential salon-style stand helped take ‘Batiste’ to the masses. Consumers took a seat in the boldly branded hair-styling stations and experience the product for themselves. Fully graphic’d walls with cut acrylic relief wall panels ensured a bold eye-catching stand which shouted out the Batiste brand.

Batiste - Experiential touring stand

 To encourage advocacy and make it as easy as possible to get people talking about Batiste, those who had the ‘Try it Dry’ experience had their photo taken, as once consumers took part, they loved it and wanted to tell their friends about it.

Experiential Sampling Stand - Batiste - uk shopping centre tour

Photos were branded, printed, emailed or shared on Facebook and Twitter. We created a competition mechanic where consumers had the opportunity to be the next face of batiste and to win a Vespa.  A ‘mosaic’ image of their face was created, made from tiny images of all the women already using Batiste and the challenge was on to identify faces from the photo-montage.

For more information about our bespoke exhibition stands please visit CLICK HERE

To find our more about our experiential marketing projects please CLICK HERE

Mountain Dew Experiential Exhibition Stand – Eurogamer

Sampling Stand with ID @ Eurogamer Exhibition, Earls Court

 

Tasked with building an integrally illuminated stand to promote the Mountain Dew brand and provide an eye-catching platform for event staff to distribute samples of the product, our production team rose to the challenge in an innovative way.

Sampling Stand - Mountain Dew
Drawing on our theatre experience once again, matching unusual paint colours to a luminous brand was a seemingly impossible challenge yet our team, working closely with our favourite paint suppliers, concluded with fantastic results.

For more information about our bespoke exhibition stands please visit CLICK HERE

To find our more about our experiential marketing projects please CLICK HERE

GREY GOOSE Pop Up Boulangerie – Covent Garden Piazza

Experiential Pop-Up Store created with Ragged Edge – Covent Garden Piazza

 

Part of a wider experiential design aimed at providing bespoke Grey Goose martinis to guests at Covent Garden piazza, we are proud to have produced for our friends at Ragged Edge,  the “Boulangerie François” which provides a wonderful visual display and an elegant place to enjoy a drink and the delights of the sumptuous store windows.

Grey Goose Boulangerie experiential exhibition stand

The ‘pop-up bakery’ façade and window displays feature oak trim, aged mirrors, classic and elegant lamps and Grey Goose branding, all offset by the shop’s deep blue laminate walls.

grey goose pop-up shop - boulangerie

We are proud and delighted to have worked with Ragged Edge and Grey Goose on this high-end project.

To find our more about our experiential marketing projects please CLICK HERE

GREY GOOSE Cabanas – ME Hotel, London

Bespoke, Branded Cabanas With Ragged Edge – Rooftop Bar ME Hotel, London

 

Working closely with our friends at Ragged Edge once again, another stunning GREY GOOSE experience has been created in the heart of London.

Until March ‘15, the ME Hotel rooftop bar’s three cabanas have been  transformed into après-ski cabins each clad in white-washed pine, luxurious tented ceilings & contemporary pleated wall drapes in GREY GOOSE brand colourways. Integral soft lighting sets off the perfect ambient dressing, guaranteed to deliver the social cachet that the “GREY GOOSE” experience demands.

experiential_Grey Goose

For the Scene2 team, working with Ragged Edge,  this experiential urban winter retreat continues to be a project to be proud of well into 2015.

Diet Coke Photo Booth – UK Shopping Centre Tour

Experiential Sampling stand with photobooths for UK Shopping Centre Tour

To celebrate its 30th birthday, Diet Coke brought sparkle to key shopping centres across the UK with our experiential stand which supported Diet Coke’s Marc Jacobs pack styling. Incorporating 3 of our “bespoke photo booths” the photo experience invited shoppers to choose a “decade themed booth” to strike their best pose inside before sharing their photo via email, Facebook, twitter & Instagram with their friends.

Experiential Sampling Stand - Photobooth setup for Diet Coke

Designed, produced, installed and toured by our own scene2 team, our design took inspiration from “Marc Jacobs for Diet Coke” & 3-decade films.  Each of our fully branded booths offered individual backdrops of Jacobs’ 1980s bows, 1990s swallows and 2000s polka dots designs. Everyone who visited the stand received a complimentary retro style photo print-out & the social media reach ran into hundreds of thousands.Experiential Sampling Stand - Photobooth setup for Diet Coke - overlay
This was a great opportunity for Diet Coke fans to get involved in the brand’s 30th birthday celebrations. The photo booths engaged with Diet Coke’s key target audience, who love taking and sharing photos with their friends.Experiential Sampling Stand - Photobooth setup for Diet Coke - reverse angle

Scene2 director, Andy Dixon, commented “we are fortunate to have worked with Diet Coke many times, creating various experiential sets & photo mechanics but this is the first opportunity we have had to use our own booths within their campaign, which look fantastic “wrapped” in Marc Jacobs’ stunning artwork”

To find our more about our experiential marketing projects please CLICK HERE