Reinforcing the Timberland Earthkeepers brand amongst the festival crowds, we up-cycled a couple of skips and a 45ft shipping container, transforming them into “Sun Terraces & a Power Camp” for festival goers.
We understand Brand is a lifestyle and experiential is more than handing out a product sample. Visitors to the “Timberland’s Earthkeepers Power Camp” queued to jump on either a log-roll or an exercise bike to generate power to the stand. In turn, boiling kettles and smoothie blenders were activated and visitors were rewarded for their hard work with a refreshing drink on the sunterrace above while an integral retail area gave opportunity to shop.
This 45ft shipping container was converted into this hugely popular experiential interactive 14m x 5m outdoor space. Our transformations did not end there. Dotted around the vast festival campsites were “Timberland’s festival Recycling Sundecks” which stood out as landmark meeting points. Eye-catching and resourceful these converted skips held eco-credentials to make us feel good about ourselves too.
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