Shell certainly stood out from the crowd the biggest “all action auto-entertainment event on earth” Top Gear Live. Working with our friends at JWT we were really excited to produce this fully experiential exhibition stand for the mighty Shell.
Car mad enthusiasts stopped in their tracks as they approached the Shell stand intrigued by what was going on behind the garage door?
The V-Power engine room’s closed, shiny, red roller shutter garage door expelled smoke, glaring headlights and thrilling sounds of a revving engine adding the Vroom into V-power.
Towers of tyres, printed track floor vinyl, branded oil drums, feather flags, shiny toolboxes, industrial wall lights and painted, formed brick walls flanked the door and enhanced the v-power experience for consumers as they stepped on set.
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