Inside the John Lewis ‘Buster the Boxer’ VR experience

Inside the John Lewis ‘Buster the Boxer’ VR experience

Scene2 are proud to have worked closely with Pretty Green as part of the team who created two in-store experiential activities to coincide with the “Buster the Boxer” Christmas campaign 2016 – one VR experience where consumers could interact with the TV ad and another photo-opportunity experience where they could take a photo of themselves standing in Buster Garden.

Experiential snapchat photo opportunity - John Lewis

Consumers visiting the fourth floor of John Lewis’ flagship store on Oxford Street could find a garden themed area complete with (floor mounted dummy) trampoline, garden hedges and bench with VR opportunities for all ages.
Stepping onto the trampoline whilst wearing an Oculus Rift headset,  the wearer’s hands were detected thus enabling them to control the foxes, badger, hedgehog and squirrel characters that appear in the TV ad.  Their personalised video could be shared via email and social media using the #BustersGarden. For the younger generation and to help entertain the queues,  360-degree video could be experienced, via YouTube, which was shown on smartphones, cleverly concealed within 3D Printed, flocked, headsets of the fox and badger characters.
Experiential - John Lewis - Busters Garden - Props