To celebrate its 30th birthday, Diet Coke brought sparkle to key shopping centres across the UK with our experiential stand which supported Diet Coke’s Marc Jacobs pack styling. Incorporating 3 of our “bespoke photo booths” the photo experience invited shoppers to choose a “decade themed booth” to strike their best pose inside before sharing their photo via email, Facebook, twitter & Instagram with their friends.
Designed, produced, installed and toured by our own scene2 team, our design took inspiration from “Marc Jacobs for Diet Coke” & 3-decade films. Each of our fully branded booths offered individual backdrops of Jacobs’ 1980s bows, 1990s swallows and 2000s polka dots designs. Everyone who visited the stand received a complimentary retro style photo print-out & the social media reach ran into hundreds of thousands.
This was a great opportunity for Diet Coke fans to get involved in the brand’s 30th birthday celebrations. The photo booths engaged with Diet Coke’s key target audience, who love taking and sharing photos with their friends.
Scene2 director, Andy Dixon, commented “we are fortunate to have worked with Diet Coke many times, creating various experiential sets & photo mechanics but this is the first opportunity we have had to use our own booths within their campaign, which look fantastic “wrapped” in Marc Jacobs’ stunning artwork”
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