Timberland Experiential Activity at Westfield Shopping Centre, Oct 2010

projectmanager - October 2010

On Thursday 7th October, the Scene2 Team completed an overnight installation of an Experiential space on behalf of Sense for leading Footwear Brand, Timberland. This innovative and interactive exhibit was assembled at London’s Westfield Shopping Centre.

Timberland Experiential Shopping Centre Activity

Surrounded by trees, rocks, plant life, tree trunk seating and laid with turf, the Installation combined organic elements, textures, colours and aromas of the great outdoors and transformed the vast Atrium space of Westfield into a Woodland environment.

Timberland Experiential Shopping Centre Activity - stand viewed from above

A multi-sensory area setup with interactive activities and counters, this Experiential space invited consumers to  create their own Bottle Greenhouses, tackle the Boot Lace Maze challenge, learn about the Timberland brand and its unique products.

Timberland Experiential Shopping Centre Activity 2

Consumers were further welcomed to contribute a written  pledge to how they intended to improve and sustain the environment in the future

These pledges made up the outer layer of an Artist Comissioned Sculpture of an  oversized Timberland Leather Boot made from recycled Leather.

“It looked fantastic, and client/Agency Team are amazed at how on brief it was! so a huge thankyou!”- Client.

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