Good experiential marketing is about researching the deepest emotional and psychological traits of your key customers. It’s about interacting with them in an emotionally rich environment, creating an unforgetable experience, which will make them want to ‘live’ and then communicate the values of the brand to their friends. Then again you could always just create a giant inflatable golden bunny, that would probably work too.
The live event was situated in a shopping centre, it also featured a maze created from real hedgerow, stilt walkers, a pop up shop selling gold wrapped chocolate rabbits, and colouring in activities and other events for children. An all round winning campaign produced by innovision.