EXPERIENTIAL MARKETING

Experiential marketing must emotionally affect its audience, cultivate brand awareness and most importantly create brand advocates. Our background in theatre design and production means we understand your audience. This understanding makes us experts in designing multi-sensory experiences with meaningful take-away memories.

Concept
Concept

From brainstorming big ideas to clever stand storage solutions, we can offer creative concepts, at any level, with any brief.

Theatrical Flair
Theatrical Flair

Our background in theatre design & production makes us experts in experiential. We understand the importance of your audience experience and the value of their ‘word of mouth’ advertising.

Technical Expertise
Technical Expertise

We offer technical input on ideas, upfront feedback on production solutions and health & safety expertise on any idea.

Theatrical storytelling is proven to captivate & fascinate. If you have an idea with its own story to tell give us a call to see how we can help it shout the loudest.

 

Experiential marketing has been compared to a giant party, a global party that consumers are excited to be a part of; a party that we are excited to design.

To celebrate its 30th birthday, Diet Coke brought sparkle to key shopping centres across the UK with our experiential stand which supported Diet Coke’s Marc Jacobs pack styling.

diet coke mall tour

Incorporating 3 of our bespoke interactive photo booths, the branded photo experience invited shoppers to choose a “decade themed” booth, strike their best pose inside and share their photo via email, Facebook, Twitter & Instagram with their friends.

Designed, produced, installed and toured by our own Scene2 team, our design took inspiration from “Marc Jacobs for Diet Coke” & 3-decade films. Each of our fully branded booths offered individual backdrops of Jacobs’ 1980s bows, 1990s swallows and 2000’s polka dots designs.

Diet Coke Experiential Mall tour
Everyone who visited the stand received a complimentary retro style photo print-out & the social media reach ran into hundreds of thousands.

Scene2 director, Andy Dixon, commented “we are fortunate to have worked with Diet Coke many times, creating various experiential sets & photo mechanics and on this occasion we designed our own booths within their campaign, which look fantastic “wrapped” in Marc Jacobs’ stunning artwork”

“The magic of experiential theatre helps World Vision transforms lives”

Experiential_stand_World_visionAt Scene2, we are proud to produce and store the World Vision experiential journey – “Step into Africa”. Now in its 4th year of deployment, following the success of “Step into Africa” we are delighted to be looking ahead with World Vision into the broader picture in 2015.

“Step into Africa” is home to two African huts which, from the outside look identical, only once inside does the experiential journey begin.

World Vision - Experiential Stand - Music Festivals - interior

Visitors are invited to step into Sierra Leone, to the home of Ayie, a young girl, living in a country torn apart by war and conflict. Step into hut number one, dank and dark.  It is in this one room that a whole family lives. As eyes struggle to readjust, around the room are torn dirty sheets, broken tools and photos of Ayie and her community; a pan of dirty water sits uselessly on a pile of ash.

Step into the light of hut number two. In this identical one room, the story of World Visions’ positive impact is clear to see.  Colourful toys and school books replace broken pots and dirty rags. Clean water sits on a stove; this hut has become safe and welcoming.  As visitors leave the huts, there’s an array of smiling faces; child profiles pegged on lines just waiting to be sponsored.

CONTACT US

 

If you have any project that you would like to discuss then please get in touch

Scene2 Ltd, 26 Horsecroft Road, Harlow, Essex, CM19 5BH
T: 01992 666 341
e: enquiries@scene2.co.uk
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