Category: Experiential Marketing

John Lewis Christmas 2016 - In-store experiential

2016 saw John Lewis take their famous Christmas campaign to new levels of customer engagement with the use of Virtual Reality and an experiential in-store experience in 12 stores across the UK. Working alongside Pretty Green as their production partner, Scene2 is very proud to be part of this magical campaign.
Scene2’s brief was to recreate the experience of the TV advert using Virtual Reality technology via Oculus Rift.  “We built a themed retail space that could be fully merchandised by the John Lewis team. Named Buster’s Garden, you could see and experience all the animals from the TV advert.

John Lewis - Christmas 2016 - In-store experiential

It was important to ensure that the technology was built in seamlessly to the set, with TVs into topiary walls and using the trampoline structure to house the VR experience. Unfortunately health and safety said no to the bouncing element!

John Lewis - Christmas 2016 - In-store experiential - overview of build

To further enhance the experience we built 3D printed character masks (a fox and badger), which encased phone operated VR headsets.

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Finally, we showed-off our amazing logistical skills with a faultless 12 store install in one night!” – Andy Dixon – Creative Director

The “Buster’s Garden” experience is at John Lewis Oxford Street and other stores around the UK until 23rd December 2016. Check it out!

To find out more about working with Scene2 for your next experiential marketing project, please contact Andy Dixon or the team at Scene2.

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The #tasteoflondon foodie wonderland has welcomed the Itsu experiential stand to its five day festival of eating, drinking and entertainment in the heart of London.

Scene2 enjoy working with Itsu and are proud to have installed their experiential stand at Regents Park this morning, ready for sampling the delicious Itsu range.

Scene2 Project Manager, Laura North said “Taste of London is the world’s greatest restaurant festival and we are proud to be working once again with our Itsu friends at such a great event. We have installed this fully modular, eye-catching, experiential exhibition stand many times and are proud of how stunning it always looks”

The Itsu stand can be visited at Taste of London from 15th-19th June 2016 at Regent’s Park, London.

We are thrilled to announce that Christina, our newest addition to the Scene2 project management team, has won an award for extraordinary skills in marketing, PR, event management and entrepreneurial practice by inviting guests to immerse themselves in the journey of  ‘The Velveteen Banquet’.

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The perfect Easter PR stunt – a giant chocolate bar, based on a 48 sheet poster site, measuring six metres wide by three metres high, was installed for one day only at London’s Truman Brewery for Easter 2016 as part of the brewer’s “If Carlsberg did…” campaign.

Experiential event - Carlsberg Chocolate Bar - site build

Nearly half a tonne of chocolate was used to construct this giant edible experiential bar, which we produced working with our client Blackjack Promotions.

We pride ourselves on turning the ordinary into the extraordinary, and by creating a world-first chocolate bar, we feel that we’ve done just that.” said Dharmesh Rana, Senior Brand Manager at Carlsberg UK.

Experiential event - Carlsberg Chocolate Bar - reveal

The experiential, edible bar was constructed from timber and MDF, covered in finest Belgian chocolate and fixed to the wall of the Truman Brewery.  It replicated a traditional British pub with features including a chocolate dartboard and fully functioning beer pump.

Carlsberg unwrapped the foil on the front of their bar in the perfect PR stunt, to unveil a two-metre-deep pop-up experiential edible bar, which we installed ahead of the Easter bank holiday weekend.

Experiential event - Carlsberg Chocolate Bar

The bar opened to members of the public, who could step inside and help themselves to a pint of Carlsberg served in a chocolate glass.

Over a 3 week production period, we created the pop-up bill board, pub set ready for the chocolatier to work her magic.

The British public love beer and chocolate, so we’re delighted to be part of the team to bring them together to create probably the best bar there could be!

We are proud to have, once again installed, our giant bag, created in 2015 for The Booksellers’ Association, at the International Book Fair in London.