Posts Tagged ‘props’
Ben puts the finishing touches to our old fashioned cart created for an experiential activity
Friday, May 4th, 2012
scene2 gives Shell stand theatrical edge at Top Gear Live 2011
Monday, April 30th, 2012
Shell certainly stood out from the crowd at this years biggest “all action auto-entertainment event on earth” Top Gear Live. Here at Scene2 we were really excited to have produced this fully experieintal exhibition stand with our friends at JWT for the mighty Shell.
Car mad enthusiasts stopped in their tracks as they approached the Shell stand intrigued by what was going on behind the garage door?
The V-Power engine room’s closed, shiny, red roller shutter garage door expelled smoke, glaring headlights and thrilling sounds of a revving engine adding the Vroom into V-power.
Towers of tyres, printed track floor vinyl, branded oil drums, feather flags, shiny toolboxes, industrial wall lights and painted, formed brick walls flanked the door and enhanced the v-power experience for consumers as they stepped on set.
Interactive touchscreens, complete with headphones, were incorporated into the door for young and old to embark upon a tour of an F1 garage.
This really was a Preimum build stand for a Premium fuel.
You can see how we did it – take a look at our installation time-lapse blog entry dated 24.11.11.
Is “Gaffer Tape” the best piece of design in the world?
Thursday, April 26th, 2012
David Bailey has named Gaffer Tape as the best piece of design in the world.
How many of us in the design, film, TV, theatre or set construction business agree? Bailey claims it can do everything; over the years it has stuck million-dollar Panavision cameras together and gaffered down an eye-lid for a photo-shoot on his behalf.
We, like David Bailey, too love Gaffer Tape and applaud it’s ability to provide a solution to a multitude of problems.
The Observer Magazine this week is celebrating British Design to coincide with the V&A’s new retrospective – British Design 1948-2012:Innovation in the Modern Age. David Bailey’s, whilst naming Gaffer Tape as up there with Ferrari as design classics, expresses opinions on design which pose some interesting food for thought.
“Good design should be functional. It shouldn’t look good, it should work. Otherwise it’s art. You don’t want it to defeat it’s own purpose.”
At scene2 we believe that design is a solution to a problem. This could be function, visual appearance, desirability, experiential effectiveness; the creative brief is limitless. That is why we love what we do. Every creative brief that comes to us is different with it’s own set of problems to solve.
For Ron Arad, his favourite piece of design is the anglepoise lamp yet if he had to take one thing to a desert island it would be – a pencil. What’s your favourite piece of Design?
Little Italy makes Big impression at UK airports
Tuesday, April 24th, 2012
If you are jetting off from Manchester Airport this weekend, take time out in the spirit of the grand prix and race a remote controlled mini around little Itlay.
Weave your way around the bold landmarks of Rome, Verona, Milan and Venice to see if you can put yourself at the top of the leaderboard.
Making its first appearance at Birmingham Airport last weekend, the racetrack proved a hit with travellers and was the perfect experiential time filling activity, successfully spreading the brand message that one of the UK’s leading airlines now fly to Italy.
Hardcore racing has meant that the mini’s have returned to home for a respray and spruce up this week. Rory is making sure that they are raring and ready to go to test the racing skills in motor mad Manchester.
We are so used to designing and producing oversized props, this model race track sits at the other end of the spectrum for us.
We love this project here at scene2 – from the stylised design to cnc extruded models and especially the extensive road testing taken on by our competitive workshop crew!
employee engagement gets the floral treatment
Thursday, March 1st, 2012Laura adds the final floral touches to this giant seed planter which is adorned with the clients corporate colours. Does the red & blue give a clue to who it is for?
This experiential twist on a serving counter was waved off by our team and is currently wending its way to our client in Chiswick for their interactive employee engagement activity.
The giant window box will sew the seeds of experiential motivation when it arrives at the clients head office and seeks to engage employees with their brand.
We have seen a shift in audience with this experiential project from consumer to employee, reminding us that employees can be a brands greatest ambassador. As the saying goes – “there is no better free advertising than word of mouth”. Enjoy!
Giant Drinks Can Storage units
Friday, February 10th, 2012
Chris is currently producing some fabulous giant drinks cans that will be used as storage units on our latest experiential stand build.
Giant Tins – finished units waiting for printed “wrap”
Friday, October 28th, 2011Here’s a shot of our giant (1.8m tall) tins that we have just produced.
Due to go into the Trafford Centre tonight they will flank the 2 sides of the stage – event photos to follow.
Giant Bic Razor – Guerilla Marketing as Sculpture
Friday, October 21st, 2011
Building more Giant Cans!!
Thursday, October 20th, 2011We have yet another client who, as part of a larger build project, has requested a couple of Giant, branded food tins to supplement their experiential project.
Here are some images of the build in progress:
Cutting/engraving the can lid on the CNC Machine
Giant ring pull for Giant food can
Cylinder for main body of giant can
Experiential Environment for VEVO summer party
Thursday, September 22nd, 2011We were recently approached by Vevo to help them create an experiential area for their summer party to be held at altitude 360 in London.
We were asked to create plinths to hold various devices – iphones, ipads, blackberries, window phones & an Apple tv – in order for the client to demonstrate the various platforms that their application works on.
We were also comissioned to produce lift “wraps”, wall signage & a Step and Repeat board for guests to be photographed in front of as they entered into the party.
Courtesy - James Carnegie Photography
Having met the client at the venue & discussed various options we created a series of white acrylic plinths, each with internal red lighting, branding to their face and sitting on a branded floor vinyl.
Courtesy - James Carnegie Photography
The plinths stood at various different heights – 2m columns, 1m high “Bar” plinths, 450mm high table plinths to be used whilst seating & a long coffee table style plinth to sit between a sofa & the Apple TV.
Having successfully created installed & removed the elements we received the following testimony from our client:
“…..it was a big success and Ben & the crew where spot on and did a magnificent job. The Vevo App zone and the branding really came together and we got a lot of compliments. Thank you.”
