Following on from our succesful creation of an exhibition stand for experiential activity in Westfield, Shepherds Bush in October 2010 we produced this fantastic experiential stand for Sense Marketing this summer to display Timberland’s Earthkeeper range @ the Cornbury Music Festival & Camp Bestival.
The experiential stand was self powered using a solar array provided by Firefly solar as well as solar panels cladding giant Timberland trees mounted on top of the roof terrace, smooth bikes which powered dynamos & bespoke designed & built log rolls providing power to the stand’s battery packs.
Arriving with 3 off 45ft trucks – 1 for the container, 1 for the dressing & panels & 1 for the skip viewing platforms we spent 3 days setting up & installing the stand.
Using a 45 foot shipping container as its basis we cut out 3 sides, strengthened the resulting unit and added additional steels to the front to create a 14m x 5m outdoor space.
The resulting structure was completely clad in timber to make it look like a solid, wooden building.
We then built a terrace ontop, accessed by a 2m wide wooden staircase providing stunning views of the festival sights and stages.
In front of the main building we built 2 bar areas with dye sublimated stretched roofs. these areas housed the Smoothie Bar & Tea Bar.
We also produced these customized viewing platforms created from rubbish skips; adding steps, a false floor covered with real turf & artificial flowers, railings, large cut outs of the Timberland logo & cutting holes to enable the converted skips to also be used as recycling points.
Our World Vision Mud Huts experiential exhibit had its most successful outing yet at Camp Bestival last weekend.
Over the past 14 months the huts have been seen at a variety of County Shows and other local events around the country but none of them have been as succesful at raising sponsorship as Camp Bestival.
As well as drumming workshops, bead making & face painting members of the public can enter into the huts and see how children live in Sierra Leone and the changes that World Vision can make to their lives.
Our environmetnally concerned dragon is soon to be back in rip roaring action ready to guzzle up your junk. Our lovely sewing team have been working hard over the last few days making sure that the big fella is in shape for Scottish festival antics. We have made some radical alterations, which will make our friendly dragon look bigger, fit more waste in its belly, become more wind resistent and look more magical than ever.
Keep your eye out for our friendly dragon if you’re going to T in the park this friday! Barry.
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Round about this time last year we brought out our fabulous World Vision campaign. It was such a sterling success that World Vision are reusing the experiential exhibition again, today, at St Mary’s church in Shenley.
The idea behind this experiential event is to transport consumers to experience how it must feel to live in the poverty circumstances in which the children of Sierra Leone go through. We designed and built an authentic looking miniture village and developed a narrative to guide guests through a very real story of a child’s life in Sierra Leone.
At the beginning of the exhibition guests collect an MP3 to start the experience.
During the interactive journey the consumer begins in the first hut which shows an insight into how many people live in Sierra Leone, consumers are able to see, smell and feel the every day items they have to use to cook, sleep and wash.
As the story continues consumers move into the second hut which gives an insight into how families are living after receiving the help and support of World Vision and its donaters. It is here that we see there are beds, wood burning stoves, tables and mosquito nets.
At the end of the experience consumers leave the last hut through a tunnel of postcards telling stories of other children needing sponsorship.
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More photos of the scene2 team on site progressing with our lush sustainable cabin.
Our massive and innovative power camp cabin is the talk of the festival. The finished piece will act as the perfect chill out area for festival goers.
Inside will be a free smoothie and tea bar in which the power is generated from these groovy juice bikes –
Other features include an upstairs bench area with solar power phone charging! Supplied from fireflysolar. While downstairs there’s a clothes shopping area.
To find out more about Scene2 visit us on our website here.
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We were so busy last week, it was all very hectic. There were kids parties in the office, Ben seemed as if he was going through a mid life crisis, Bobs fuse was so short he was ready to blow at any moment. Thankfully things have calmed down now. For me anyway. I have the whole office to myself while everyone else is out on site at Cornbury festival preparing for the final push. Enjoy the behind the scenes photos of the dream factory busy preparing for fun festival powercamp action, and if you have time have a look at our services page, we’ve added some new content onto that too!
To find out more about Scene2 visit us on our website here.
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It’s summer! And the best way to make the most of the lovely weather is to get down and dirty at one (or maybe two) of the many music festivals the UK has to offer.
Music festivals are popping up left, right and center these days. It’s not just the big expensive ones like Glastonbury to go to, there are smaller ‘one day’ festivals, such as One Love Peace Festival, featuring artists like Shaggy and Busta Rhymes, which are a very affordable £35 to attend. With over 150 festivals happening in the UK this summer, there’s almost no excuse to take a break from the bleak norms of reality and let your hair down.
With thousands of excited consumers let off the chains, with a wad of summer cash to blow, the summer festival market is simply too hot for the private sector to ignore.
But the event can’t just be treated as another commercial campaign to bombard people with your brands usual message. The brand has to add value to people’s festive experience in fun and imaginative ways. Festival goers will tend to be in a relaxed frame of mind, meaning they are more likely to emotionally, rather than rationally, connect with a brand. Where as adverts and traditional marketing strategies work fine in ‘normal reality’, ‘festival reality’ is a whole new ball game and requires a new set of tactics.
That’s why it’s imperative to work with agencies that specialize in designing experiential marketing events, as these are best suited to engage with the festival experience.
Experiential marketing is the perfect match for festivals as it’s all about putting on a slightly different spin on the normal identity of your brand. It’s about adapting to survive within your new environment. The wants and needs of your new target audience: fun loving, malnurtioed, unwashed festival goers, should be primary. Pushing the traditional values of the brand comes secondary. Lets look at some past examples of doing this -
1. The Glastonbury Orange Chill ‘n’ Charge tent is massively popular largely because one thing that fields usually lack is a reliable power supply. The primary focus is on meeting that primary desire to keep their phones on full charge, allowing them to keep in touch with their friends, and take those memorable pictures.
2. PlayStation’s Sing Star tent was a big hit, where karaoke fans could perform cheesy classics in fancy dress. The primary desire of most festival goers is to have fun, so any experiential event that focuses on fulfilling that desire will usually go down a storm with the punters.
3. Rowntree’s Random silent discos, Spacehopper races and silly games attracted audience numbers worthy of the big name acts.
4. Another thing to be aware of is designing your experiential event to fit in with the overall identity of the festival. For example if the festival is inspired by the surf world and has great eco credentials, then it’s pretty imperative that the brand tries to fit in as much as possible with those values.
5. The O2 bubble treated customers to a fully stocked bar, DJ’s and live acts playing on rotation and seating areas where lucky O2 customers could enjoy the hi-tech, exclusive environment and entertainment.
Once the initial experience emotionally connects with the consumer, the traditional values of the brand can then be pushed for via other mediums, so that when your target audience return back to their ‘normal reality’, those wild, memorable experiences will be awaiting them back upon your ‘traditional’ marketing strategy, be it social media or advertising.
The underlining and key point to be highlighted here is that hiring a specialized agency that focuses on experiential design is critical towards integrating those events into the festival, and bringing a new lease of life to your brands larger PR campaign.
Check out this lovely video for a really good example of experiential marketing in festival hopping action
To find out more about Scene2 visit us on our website here.
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email Andy - enquiries@scene2.co.uk
