Posts Tagged ‘Experiential Marketing’
Ben puts the finishing touches to our old fashioned cart created for an experiential activity
Friday, May 4th, 2012
scene2 gives Shell stand theatrical edge at Top Gear Live 2011
Monday, April 30th, 2012
Shell certainly stood out from the crowd at this years biggest “all action auto-entertainment event on earth” Top Gear Live. Here at Scene2 we were really excited to have produced this fully experieintal exhibition stand with our friends at JWT for the mighty Shell.
Car mad enthusiasts stopped in their tracks as they approached the Shell stand intrigued by what was going on behind the garage door?
The V-Power engine room’s closed, shiny, red roller shutter garage door expelled smoke, glaring headlights and thrilling sounds of a revving engine adding the Vroom into V-power.
Towers of tyres, printed track floor vinyl, branded oil drums, feather flags, shiny toolboxes, industrial wall lights and painted, formed brick walls flanked the door and enhanced the v-power experience for consumers as they stepped on set.
Interactive touchscreens, complete with headphones, were incorporated into the door for young and old to embark upon a tour of an F1 garage.
This really was a Preimum build stand for a Premium fuel.
You can see how we did it – take a look at our installation time-lapse blog entry dated 24.11.11.
Little Italy makes Big impression at UK airports
Tuesday, April 24th, 2012
If you are jetting off from Manchester Airport this weekend, take time out in the spirit of the grand prix and race a remote controlled mini around little Itlay.
Weave your way around the bold landmarks of Rome, Verona, Milan and Venice to see if you can put yourself at the top of the leaderboard.
Making its first appearance at Birmingham Airport last weekend, the racetrack proved a hit with travellers and was the perfect experiential time filling activity, successfully spreading the brand message that one of the UK’s leading airlines now fly to Italy.
Hardcore racing has meant that the mini’s have returned to home for a respray and spruce up this week. Rory is making sure that they are raring and ready to go to test the racing skills in motor mad Manchester.
We are so used to designing and producing oversized props, this model race track sits at the other end of the spectrum for us.
We love this project here at scene2 – from the stylised design to cnc extruded models and especially the extensive road testing taken on by our competitive workshop crew!
scene2 road test sock slide for sport relief
Monday, March 19th, 2012
We are all gearing up for Sport Relief this weekend and felt like sharing the fun we have been having recently.
We were delighted to have produced the Giant Sock Slide set for Sport Relief which ran a hugely successful tour of UK Sainsburys’ stores. There was an amazing variety of consumers who revealed their competitive edge and had a go at sliding themselves into the record books whilst raising much needed money for this fabulous charity.
This fun-filled experiential activity is right up our street, especially as it mean get to have a go at road-testing the set before it goes live. Laura is our champion slider here at scene2.
Good Luck to our directors Andy & Susan as they tackle the Sainsbury’s Sport Relief Mile, with their children in tow, this Sunday at Hartam Park, Hertford.
scene2 send sainsbury’s sport relief sock sliders straight into the record books
Monday, March 5th, 2012Pineapple Dance Studios star & Dancing on Ice judge , Louie Spence has given the Tom Cruise’s classic scene from ‘Risky Business’ a Sport Relief Twist. Louie says: “Pull on a fabulous pair of Sport Relief socks and not only will you be supporting a great cause and raising money for Sport Relief, you can slide your way to the title of Sock Sliding Champion.”
As a long-term partner of Sport Relief, Sainsbury’s always pulls out all the stops to raise much-needed cash. And this year is set to be no different. Sainsbury’s is challenging the nation to set a new world record – the longest distance for a sock slide!
Sock sliders will have three attempts to record the longest continuous slide along a specially designed floor which has been developed and produced by hertfordshire based experiential design experts Scene2 ltd. Surrounded by bright red branded crash mats & interactive leaderboard, the super shiny giant ruler set has seen a champion crowned at each venue.
Talking about raising money whilst having fun, creative director Andy Dixon stated: ” we had great fun designing, developing and road testing the giant sock slide. Its great to be involved in an experiential acitity which is for an amazing cause and is raising money for Sport Relief.
The Sainsbury’s Sport Relief Sock Sliding Challenges is in action from 21st February until 2nd March 2012 at the following locations:
Tuesday 21 Feb – Glasgow Olympia, Olympia Arcade, East Kilbride
Wednesday 22 Feb – Hull, Sainsbury Way, Hessle
Thursday 23 Feb – Norwich, Longwater, William Frost Way
Friday 24 Feb – Milton Keynes, Witan Gate
Monday 27 Feb – Brighton, Lewes Road
Tuesday 28 Feb – Southampton, Tollbar Way, Hedge End
Thursday 1 March – Bristol, Winterstoke Road
Friday 2 March – Newport, Albany St
employee engagement gets the floral treatment
Thursday, March 1st, 2012Laura adds the final floral touches to this giant seed planter which is adorned with the clients corporate colours. Does the red & blue give a clue to who it is for?
This experiential twist on a serving counter was waved off by our team and is currently wending its way to our client in Chiswick for their interactive employee engagement activity.
The giant window box will sew the seeds of experiential motivation when it arrives at the clients head office and seeks to engage employees with their brand.
We have seen a shift in audience with this experiential project from consumer to employee, reminding us that employees can be a brands greatest ambassador. As the saying goes – “there is no better free advertising than word of mouth”. Enjoy!
Giant Drinks Can Storage units
Friday, February 10th, 2012
Chris is currently producing some fabulous giant drinks cans that will be used as storage units on our latest experiential stand build.
Photo Marketing mechanic as part of Experiential Stand for Freeview on behalf of Gekko
Friday, February 10th, 2012As part of our recent experiential stand created for Freeview we incorporated a photo marketing mechanic which not only entertained but also gave consumer’s something to take away and remember their experience.
Integrating green screen technology and high quality dye sublimation photo printing, the mechanic gave consumers the opportunity to have their head turned into a “balloon” against a cloud background, taken from the current Freeview ATL creative.
The resulting, printed photograph was then assembled into a bespoke frame for the consumer to take away.
Scene2 created the artwork for the background, the giveaway frame and supplied all the equipment for the campaign.
We are currently taking the concept further to allow consumers to instantly share their images on Facebook via on-stand kiosk access points.
Timelapse of Shell Experiential Stand for JWT @ Topgear Live
Thursday, November 24th, 2011Here is a short timelapse of us building our Shell Stand for JWT.
As you can see the fake, brick walls look really great in situ!
Giant Tins – finished units waiting for printed “wrap”
Friday, October 28th, 2011Here’s a shot of our giant (1.8m tall) tins that we have just produced.
Due to go into the Trafford Centre tonight they will flank the 2 sides of the stage – event photos to follow.
