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Car mad enthusiasts stopped in their tracks as they approached the Shell stand intrigued by what was going on behind the garage door?

The V-Power engine room’s closed, shiny, red roller shutter garage door expelled smoke, glaring headlights and thrilling sounds of a revving engine adding the Vroom into V-power.

Towers of tyres, printed track floor vinyl, branded oil drums, feather flags, shiny toolboxes, industrial wall lights and painted, formed brick walls flanked the door and enhanced the v-power experience for consumers as they stepped on set.

Interactive touchscreens, complete with headphones, were incorporated into the door for young and old to embark upon a tour of an F1 garage.

This really was a Preimum build stand for a Premium fuel.

You can see how we did it – take a look at our installation time-lapse blog entry dated 24.11.11.

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David Bailey has named Gaffer Tape as the best piece of design in the world.

How many of us  in the design,  film, TV, theatre or set construction business agree?  Bailey claims it can do everything; over the years it has stuck million-dollar Panavision cameras together and gaffered down an eye-lid for a photo-shoot on his behalf.

We, like David Bailey, too love Gaffer Tape and applaud it’s ability to provide a solution to a multitude of problems.

The Observer Magazine this week is celebrating British Design to coincide with the V&A’s new retrospective – British Design 1948-2012:Innovation in the Modern Age. David Bailey’s, whilst naming Gaffer Tape as up there with Ferrari as design classics,  expresses opinions on design which pose some interesting food for thought.

“Good design should be functional.  It shouldn’t look good, it should work.  Otherwise it’s art. You don’t want it to defeat it’s own purpose.”

At scene2 we believe that  design is a solution to a problem.  This could be function, visual appearance, desirability, experiential effectiveness; the creative brief is limitless.   That is why we love what we do.  Every creative brief that comes to us is different with it’s own set of problems to solve.

For Ron Arad, his favourite piece of design is the anglepoise lamp yet if he had to take one thing to a desert island it would be – a pencil.  What’s your favourite piece of Design?

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Stacks of upholstered seat pads.

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If you are jetting off from Manchester Airport this weekend,  take time out in the spirit of the grand prix and race a remote controlled mini around little Itlay.

Weave your way around the bold landmarks of Rome, Verona, Milan and Venice to see if you can put yourself at the top of the leaderboard.

Making its first appearance at Birmingham Airport last weekend, the racetrack proved a hit with travellers and was the perfect experiential time filling activity, successfully spreading the brand message that one of the UK’s leading airlines now fly to Italy.

Hardcore racing has meant that the mini’s have returned to home for a respray and spruce up this week.  Rory is making sure that they are raring and ready to go to test the racing skills in motor mad Manchester.

We are so used to designing and producing oversized props, this model race track sits at the other end of the spectrum for us.

We love this project here at scene2 – from the stylised design to cnc extruded models and especially the extensive road testing taken on by our competitive workshop crew!

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We are loving this giant shopping bag which is being used to promote the opening of the new co-op store in Southport.  A simple promotional prop which shouts a loud message is guaranteed to catch the eye of every passing shopper.

As Laura carefully wraps it up to send it on its way, she is wishing we would give her the challenge to take the day to fill it.

Good Luck to Co-Op with the new store.

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Greg is building some great benches for our latest project

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This brilliant experiential campaign engages children and adults in this family led trail around  some of the most beautiful of our country’s ‘family day-out’ venues.

Not only do families get to follow an interactive trail, work together as a team to win a chocolate egg but they also have a chance to design – we obviously love this bit – their own egghead and post post their entries into one of this fabulous egghead postboxes.

Our kids love this event. Even Spiderman is having a go!

Another egg themed interactive activity which ties in at some venues, is the Nestball – an easter version of netball.  We have produced more of these fun themed netball posts again this year,  ready for large purple eggs to be shot through the hoop.

This activity is good for a giggle as egg shapes do not bounce where you expect!

All this purple has left us all dreaming of chocolate….

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We were delighted to have produced the Giant Sock Slide set for Sport Relief which ran a hugely successful tour of UK Sainsburys’ stores. There was an amazing variety of consumers who revealed their competitive edge and had a go at sliding themselves into the record books whilst raising much needed money for this fabulous charity.

This fun-filled experiential activity is right up our street, especially as it mean get to have a go at road-testing the set before it goes live.  Laura is our champion slider here at scene2.

Good Luck to our directors Andy & Susan as they tackle the Sainsbury’s Sport Relief Mile, with their children in tow, this Sunday at Hartam Park, Hertford.

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